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Saturday, 26 February 2011

Petronas needs to tell more,Drilling for future opportunities

Petronas needs to tell more

A QUESTION OF BUSINESS By P. GUNASEGARAM



More relevant info from the national oil company will help dispel suspicion.

THE question of whether the national oil corporation, Petronas, is giving away too much to local oil field services company in the exploitation of marginal oil and gas fields can only be answered if Petronas reveals much more than what it already has.

On our part, we can only raise some of the burning questions surrounding the emergence, for the first time, of other Malaysian companies besides Petronas, effectively as joint venture partners in the mining of oil and gas in the country.

The new arrangement that Petronas has come up with for marginal oil fields, those which have less than 30 million barrels of oil equivalent (BOE), is called a risk service contract or RSC against the previous production sharing contract (PSC).

First, the PSC. After Petronas was set up to own and manage all the country’s oil and gas resources on behalf of the Government in 1974, it negotiated with the oil majors who eventually became Petronas’ contractors under PSCs.

Under these, a certain proportion of oil produced was deducted as costs of exploration and exploitation once oil was found and the remainder was shared between Petronas and the oil majors on an agreed proportion depending on oil prices. That proportion is at least 80% in favour of Petronas, going up to 90% or higher as the oil price rose.

Conceptually, this is a scheme which is easy to understand and has since been emulated by countries around the world in their dealings with the oil companies. Basically, the oil companies do the exploration. If they hit oil, they get to recover their costs and the remainder of the oil is shared on an agreed proportion.

Petronas bears hardly any risk as the owner of the concession, basically merely sharing profits with someone who has the expertise and the capital to extract the oil.

It is different with the marginal oil fields. Here, no exploration is needed but oil majors are not interested in recovering this oil because it is not economical enough for them although there are specialised companies which engage in this activity. What is reasonably certain is there is oil. The question is how to extract it.

For reasons it has not fully explained, Petronas is now putting the emphasis on local operations instead of building upon its overseas operations which account for 45% of total revenue and some 37% of total production. Petronas does not say how much profit comes from overseas though.

As part of this new emphasis to concentrate on the domestic sector, it has embarked on a programme to develop marginal fields involving some 106 fields and 580 million BOEs. It has also stated its intention of getting foreign oil companies to partner with local oil field services companies to extract oil (and gas) from the marginal fields.

It says that this is to help develop local expertise so that they become sort of oil explorers and extractors in their own right and are able to compete in the international market place for contracts. Some 15 local companies are reported to be involved in oil field services currently.

However, it is difficult to see how any of the local companies will become internationally competitive even with this leg up. That they became successful in the first place as oil field service providers was because of Petronas’ insistence that the oil majors used local companies. Even if their services were more expensive, Petronas, as the owner of the concession eventually bore this cost.

However, extraction is a different business altogether and even if we call the relevant fields marginal ones, there is still a lot of money to be made and the amount increases as oil prices rise. There is a lot of expertise involved and those who extract marginal oil are not going to be sharing their expertise readily with local partners they are forced to take.

At 580 million BOE, and using an oil price of US$80 per barrel, the oil is worth nearly RM140bil! Thus, it is important to ensure that Petronas does not lose out in this and extracts the best deal for itself.

The method it is employing is the RSC but it does not give sufficient details about the RSC to independently determine whether it is a fair arrangement. It says that the model strikes a balance in “sharing of risks with fair returns” for development and production of discovered marginal fields.

It adds that it shares risks as the project owners while contractors receive a “reasonable return with limited upside” while it says key performance indicators or KPIs will be in place with incentives or penalties triggered depending on performance.

However, there is no disclosure of what is a reasonable rate of return for the project or the KPI, or the kind of risk that contractors undertake because they are paid a service fee. Can the contractors share in the upside with no evidence of downside sharing? How much of a free ride are our local oil service companies getting in such a deal?

Let’s look at the first such contract. Petronas has awarded this to Petrofac Energy Developments Sdn Bhd, Kencana Energy Sdn Bhd and Sapura Energy Ventures Sdn Bhd for the development and production of the Berantai field, offshore Peninsular Malaysia.

Under the terms of the contract Petrofac with a 50% equity interest will be the operator of the field. The two local partners, Kencana and Sapura, will own the remaining 50% interest on an equal basis.

“The RSC model strikes a balance in sharing of risks with fair returns for development and production of already discovered fields. In this arrangement, Petronas remains the project owner while contractors are the service provider. Upfront capital investment will be contributed by the contractors who will receive payment commencing from first production and throughout the duration of the contract,” Petronas said.

“The new arrangement facilitates direct participation of Malaysian companies in the country’s upstream oil and gas activities, in line with Petronas’ efforts to leverage on their existing capacity while fast-tracking their capability in development and production in a structured manner,” it added.

There was nothing more material than that from Petronas’ official statement.

In separate announcements, Sapura Crest and Kencana Petroleum, because they are listed companies, announced that the total development costs would be US$800mil which meant each of them had to raise US$200mil. That is a huge amount for these relatively small companies which are still among the larger oil players in the country.

While they are scrambling to raise the funds for this, it is by no means certain that they will acquire expertise in extracting oil from marginal fields as their partners will be committing commercial suicide if they just passed this knowledge on to them.

The question is, are Kencana and Sapura, and the others who follow them, merely equity partners who provide some amount of oil field services? If that is so, why could not Petronas itself have become an equity partner? After all it has the funds and more capability and capacity than all the oil field companies put together.

Petronas has to remain cognisant that it is the guardian and keeper of the nation’s oil and gas wealth and it needs to guard that position jealously against both foreign as well as local companies so that maximum benefit is obtained by the Malaysian public from its oil and gas wealth.

Any other agenda is secondary to that. The only way to have done this without raising any controversy is for Petronas to have set up a subsidiary to undertake production from marginal oil fields, in the same way that it set up Petronas Carigali for its exploration activities.

Then this subsidiary can enter into joint ventures with the various world-renowned names who are engaged in exploiting oil from marginal wells and after many years, it would have gained enough expertise and size to venture out into the world much the way that Petronas itself has for oil exploration.

The RSC with its explicit agenda of promoting local companies will do just that probably at the cost of Petronas itself because international companies can be expected to extract concessions for the profits they forego to local companies, who will be too small and too diverse to ever become a force internationally.
If Petronas still insists that this arrangement is best, than it has to reveal all. As a national oil corporation, the more transparent it becomes, the more the public will see its workings and the less suspicions it will have. Let’s see if the numbers are forthcoming.

Managing Editor P Gunasegaram believes that one major oil company – Petronas – is enough for Malaysia. 

Related Stories:

Petrofac explains key performance indicators
Mokhzani: Kencana’s committed to the project
SapuraCrest willing to take the risk
Potential beneficiaries

Drilling for future opportunities

By JEEVA ARULAMPALAM  jeeva@thestar.com.my 

 

For the first time local oil and gas players have a chance to play a major role in the production and development of marginal oil fields. However there are risks involved. Will the local companies step up to the challenge?

THE recent US$800mil risk-service contract (RSC) awarded by Petroliam Nasional Bhd (Petronas) to a consortium formed by two local parties and a foreign player for the development and production of the Berantai marginal oil field, located 150km offshore Terengganu, has drawn enormous interest for more than one reason.

Firstly, it marks the adoption of a new contract, RSC, for development and production of local marginal oilfields (as oppose to the production-sharing contract used for exploration and production works).

As the bidding for many more local marginal oilfields are to be carried out, local oil and gas service providers stand to reap benefits either by way of being a bidder or as a beneficiary of sub-contracts.

Although there is certainty that marginal fields have petroleum resources, there is no certainty how much can eventually be exploited from these fields.
 
But this also gives rise to questions on how local contractors are chosen, why Petronas has not chosen to undertake development of these fields through its own unit, and will local oil and gas service providers learn quickly enough to go it alone in marginal oil field development in the coming years?

The art of the field

National oil company Petronas president and chief executive officer Datuk Shamsul Azhar Abbas says Malaysia has 106 marginal oil fields containing 580 million barrels of oil, with Petronas having firm plans to develop 25% of the total marginal oil fields to replenish its oil reserves and generate new revenue.

A marginal oil field is defined as a field that can produce 30 million barrels of oil equivalent (BOE) or less.

“For the remaining 75% of marginal oil fields, we don't have plans yet as they require further assessment. We have been working with the Government to come up with another method as the PSC (arrangement) does not encourage the development of marginal oil fields,” Shamsul told a media briefing held late last month.

Shamsul says that two more marginal field contracts will be awarded by April.
Datuk Shamsul Azhar Abbas says two more marginal field contracts will be awarded in April.
The first RSC was awarded to a consortium formed by Kencana Petroleum Bhd, SapuraCrest Petroleum Bhd and Petrofac Energy Developments Sdn Bhd (PED) in January to develop and produce petroleum resources in Berantai over a nine-year period starting from Jan 31 this year.

The joint operating agreement will be 50% owned and led by PED, part of the London-listed Petrofac Ltd group of companies, while Kencana's wholly-owned Kencana Energy Sdn Bhd and SapuraCrest's wholly-owned Sapura Energy Ventures Sdn Bhd would each hold a 25% interest.

Bids for marginal oil fields are called roughly every quarter, with the bid for the Berantai oil field having taken place last October and the next bidding expected to take place in March. As Petronas will cluster four to five marginal oil fields to make it more attractive in drawing bidders, the 26-odd marginal fields earmarked for development will likely be awarded in the next one to two years, says an industry source.

While the estimated cost of development for the Berantai marginal field is pegged at US$800mil, an industry player projects that development cost for the other marginal fields could vary between US$500mil and US$1bil, with the RSCs tenure ranging from three to nine years accordingly.

Although there is certainty that these marginal fields will have petroleum resources, there is no certainty how much can eventually be exploited from these fields.

“For any field under the ground, you are using probability from high up utilising the seismic (method). The chances of misjudgement are high for marginal oil fields, which are smaller in nature compared with bigger (developed) oil fields,” says Dialog Group Bhd executive chairman Ngau Boon Keat. Dialog is an engineering company in the oil, gas, petrochemical and chemical industries and is widely speculated by research houses as one of the front-runners for the RSC job to be awarded down the road.

The seismic method is used for exploration of oil and gas, involving field acquisition, data processing and geologic interpretation.

Kencana Petroleum chief executive officer Datuk Mokhzani Mahathir says each marginal field is unique as its geology and geophysics would vary, thus the business model for each field may differ.

Simply put, if a field is estimated to produce say, 30 million barrels, then development cost would be derived based on that. However, if the field eventually only produces 15 million barrels, the higher development cost will have to be absorbed by the contractor. Therein lies the risk.

Ngau Boon Keat ... ‘The chances of misjudgement are high for marginal oil fields.’ 
“A marginal field needs to be studied very carefully before anybody submits a bid. It is not as simple as people think it is,” says Mokhzani.

However, sceptics point out that the risks faced by the consortium partners are limited and that the players are more likely to recoup their investments, hence make a guaranteed profit as the discovery of petroleum resources is a sure bet in marginal fields, which are essentially discovered fields. Noteworthy is that Petronas will own all the oil and gas extracted and produced from these marginal fields.

There is a concern that the fee structure of the RSC may result in less net income for the national oil company as opposed to if Petronas were to develop these marginal oil fields on its own or together with a niche foreign player.

The foreign player, in the consortium, will act as the main contractor to develop and operate the marginal oil fields. Given that the foreign player will not want to see its margin squeezed through the presence of a local partner (which it is required to tie up with under the RSC), there is concern that Petronas may end up paying out more than it really needs to under these contracts.

These concerns have arisen in the absence of furher details on the RSC. Petronas declined to response to queries by StarBizWeek, specifically on the RSCs, as they are deemed confidential.

But this much, Petronas has made known. The project cost will be forked out by the contractors based on their equity portion and that contractors will receive payment only upon first production, which involves a reasonable return with limited upside.

The contractors also have to meet key performance indicators such as the development cost, production rate and time-frame that have been agreed upon by both Petronas and the consortium, with incentives or penalties triggered depending on the consortium's performance.

In defence

The local players are quick to defend their role in the consortium, stressing that they have been chosen solely on the merits of their technical and financial capabilities.

“These are very credible and serious players getting together to provide a service to the client (Petronas). There are (also) other companies in Malaysia which can chip in to do different things. The client will have to vet these companies based on their criteria, which are extremely high, such as technical expertise,
competencies, the track record of having delivered projects on time within cost and the balance sheet to take on such big projects,” says Mokhzani.

Sapura Group president and chief executive officer Datuk Shahril Shamsuddin says that one way of ensuring the local partners carry their weight in the consortium is the investment that will be pumped in according to their equity portions.

“To ensure that the locals can execute the job, Petronas has asked us to put in our own money so that if we make a mistake, we'll get burnt. US$200mil is like half of our cash reserve, so the motivation to do things right is very high!” says Shahril.


Both Mokhzani and Shahril emphasise that Petrofac chose them as its partners due to their respective long-standing working relationships.

“This is a fast-track project, so they need someone with competencies and in our case it was in laying the pipes to do subsea infrastructure installation to manufacturing subsea equipment. They wanted to look for a partner that will not drop the ball it is about risk mitigation as well as sharing of risk,” says Shahril.

While the foreign player is at liberty to choose its local partner, the buck does not stop there. According to an industry source, Petronas would also need to sign off on the local partners selected by the foreign companies.

“There are some people who just want to be agents ... they want to get the job and then outsource the work. But Petronas will not allow these agents to be bidders. The bidders will have to be real oil and gas service providers that are listed,” the source adds.

Although there may be some 15 local companies involved in the oil service presently, only half may have the financial muscle to pull off the financing involved as a partner in marginal oil field development.

Thus, it can be expected that the remaining local companies to be awarded the RSCs will continue to draw much attention and scrutiny from the public.

A sweet deal

If an average marginal oil field produces 30 million BOE and is sold at an average crude oil price of US$80 per barrel minus the development cost of US$800mil, Petronas would make US$1.6bil without taking into account the “reasonable return” paid to the consortium partners.

An industry source says that potential return on marginal oil field development for the contractors can be as high as 15%, in line with returns seen for upstream works.

For illustration, a 15% return on the Berantai field development works out to be US$120mil (RM360mil). This means that local players Kencana and SapuraCrest could see gross profits of up to RM90mil respectively based on their equity portion, which breaks down further to RM10mil yearly per company over the contract period.

OSK Research Sdn Bhd says it expects potential revenue and earnings for Kencana to comprise a combination of fabrication of oil and gas structures as well as some installation revenue.

“We understand that the net fabrication margin for this project is about 15%. Going forward, margins are expected to improve, especially when the company starts to manage the oilfield in 2012, by which time margins could well exceed 50%,” its report on Kencana last month said.

However, both Kencana's Mokhzani and Sapura's Shahril remain mum when asked on their expected returns from the Berantai project.

Industry observers have also wondered why Petronas has not formed its own unit for the development and production of marginal oil fields, especially since it is the custodian of the country's oil and gas reserves.

While it is a question best left answered by Petronas, chiefs of the local oil and gas companies offer a few possibilities.

Shahril says that it makes more sense for Petronas to deploy larger investments and its human capital for larger exploration and production projects that bring in higher returns.

“Take two companies Company A with RM10bil assets invests RM300mil to make annual returns of RM1bil while Company B with RM100bil assets invests RM3bil to make RM10bil annually. Company B, which has a larger asset base, would represent Petronas,” he explains.

Ngau says that Petronas would typically focus its manpower to develop larger fields as opposed to operating marginal oil fields.

Another corporate head agrees, saying that Petronas has to focus its limited manpower, especially with many of its engineers being sought after by Middle Eastern oil and gas companies.

“Many Petronas engineers were offered salaries that were four to eight times higher by the Arabs, several years ago. So the manpower now has to be used for bigger projects,” he adds.

Big boys don't try

Petronas' Shamsul had mentioned that oil majors, such as Shell and ExxonMobil, are not keen to develop marginal fields as they are considered “sub-economic”. While marginal fields may be part of their local PSCs, some of these foreign majors have chosen to relinquish them, passing them back to Petronas largely owing to lack of interest.

Shamsul adds that a key motivation in getting the foreign players to tie up with the locals is to allow the latter to broaden their technical expertise and knowledge.

Acknowledging that local oil and gas service providers cannot become exploration and production players, Shamsul says that local service providers could become development and production players.

“The local guys can't do it themselves, so we need to bring in the teachers and upgrade the capability of local players,” says Shamsul.

There are many foreign oil companies in the world which focus largely on marginal oilfields. They include London-based Petrofac, US-based Newfield Exploration Co, UK-based Salamander Energy Plc, Abu Dhabi's Mubadala Oil & Gas, Australia's Roc Oil Co Ltd, French-founded Perenco Group and Swedish Lundin Petroleum AB.

If these projects take off as planned, it will have a multiplier effect on the economy such as job creation while retaining the wealth within the economy (as opposed to awarding all of it to foreign players who are likely to expatriate their profits to their respective home base).

In addition, it could also increase the possibility of local companies, one day, venturing into the development of marginal oil fields overseas.

While industry players hope to acquire the relevant skills to become the main contractor of marginal oil fields in the next five to seven years, Shahril is gunning for his company to do it within three to four years.

“We need to learn to complete our value chain now. What happens to the local oil and gas industry when all the oil here runs out? So we've gotta start developing our capabilities now to get the jobs out there in future,” he says.

All of that, of course, will depend on whether the plan to award local players a stab at developing marginal oil fields in the country and its aim to allow them to tap the skills and know-how of foreign oil companies to better compete for jobs abroad, will work out as planned. Until then, the process will be closely scrutinised by market watchers.

Related Stories:
Petrofac explains key performance indicators
Mokhzani: Kencana's committed to the project
SapuraCrest willing to take the risk
Potential beneficiaries


GDP does not equate happiness

WHAT ARE WE TO DO By TAN SRI LIN SEE-YAN



Headline: “Rising China tops Japan as world's No. 2”.

Looks like a big deal. Officially, the news came out of Tokyo two weeks ago when the Japanese government reported its economy shrank at a 1.1% annual rate in 4Q'10, a period when China's GDP surged 9.8% from a year earlier.

With those figures, Japan's full year GDP amounted to US$5.47 trillion, about 7% smaller than the US$5.88 trillion China reported in January. Japan's real GDP for the full year expanded by 3.9% (-6.3% in 2009); for China it's expected at 10.3% for 2010 as a whole, up from 9.2% in 2009. Thus China became the world's second largest economy in 2010, ending Japan's 42-year reign in that position.

It is something that is bound to happen considering China's ballooning GDP and much, much larger population - just a matter of arithmetic and time. While China's economy has several times in the past surpassed Japan's based on quarterly data, February 14's reading marks the first time China has done so on a full-year basis, the standard used for global rankings. Indeed, China's recent success over-shadows the fact that Japan's economy expanded for all of 2010.

Growth in the first nine months meant that even with the poor showing in 4Q'10, Japan's real GDP for the entire 2010 expanded at 3.9%.

Japan, China and the US

Still, Japan leads the pack among G-7 nations' growth surpassing Germany (3.6%), the US (2.9%) and Britain (1.4%). Lest it's forgotten, Japan remains dependent on exports. GDP growth could well fall off again if global trade tanks. That happened during the recent global crisis, when Japan's economy shrank 6.3% in 2009, the worst contraction among G-7 countries that year.

Hobbled by continuing weak domestic demand, Japan's economic output is still about 5% smaller in nominal terms than it was in 2008 despite the rebound in 2010. In contrast, the US economy is today 2% larger than it was in 2008. But both Japan and China together remain considerably smaller than the US economy: still worth 23% less (at US$11.35 trillion) than the US '10 GDP of US$14.66 trillion. Surely, the news marks the end of an era.

For two generations since overtaking West Germany in 1967, Japan stood solidly as the world's No. 2 economy. Even now, Japan ranks way ahead of Germany (4th), France (5th) and Britain (6th). The new rankings merely symbolise China's rise and Japan's decline as global growth engines. For the US, as I see it, while Japan was in a way an economic rival, it has been also a geopolitical and military ally. China, however, poses as a challenger on all fronts.

China should keep growing

But China remains in many ways poor. Whereas, Japan is an extremely wealthy nation. In terms of GDP per capita, Japan is No. 1 in Asia and No. 18 globally, between Canada and Germany according to the World Bank. Japan's success after WWII - the economic “miracle” underpinned by annual growth rates averaging 10% in 60s and 5% in the 70s is still looked-up to by much of the world.

China still lags behind Japan in many respects in the face of a reality that their growing interdependence makes them partners as well as rivals. By comparison, China's income per capita (at US$4,400) is only one-tenth of Japan's. World Bank estimates that more than 100 million people - nearly Japan's entire population - live on less than US$2 a day. Size of course matters.

If you look at China's development, its standard of living is much like Thailand, even Indonesia. But if you look at China's mere size, besides being now the world's No. 2 economy, it's also its largest exporter (counting euro-zone members separately); second largest importer; largest surplus nation (with current surplus peaking at 11% of GDP); and largest holder of the world's stock of foreign currency reserves (equivalent to 50% of its GDP). China's economy probably will surpass US in outright size within 20 years. But, quite obviously, the GDP landmark can't reflect the true condition of the Chinese society, which a friend of mine at Bei-ta described as “rich country, poor people.”

Still, China's continuing rapid growth points out the stark contrast with the US and euro-zone economies which are still struggling to maintain growth and revive employment. US share of global output (20%), trade (11%) and even financial assets (30%) is shrinking, as emerging nations continue to flourish.

China's strong performance is in some ways good for the global economy. It reflects rising demand for Chinese goods in the US and elsewhere. China's exports rose 31% in 2010, but its imports rose even faster at 38%. As China overtakes Japan, it also boosts its growth: Japanese exports to China hit a record 13,000 trillion in 2010. Indeed, the rapidly growing Chinese market for a wide range of products (from cars & SUVs to high-tech electronics to Chinese tourists) is galvanising corporate Japan and the rest of Asia. China surpassed US as Japan's largest trading partner in 2009. Masayoshi Son (CEO, Softbank) expects “China's GDP to double Japan's in eight years.”

As of now, many in Japan and Asia view China's growing economic clout as benefitting all of Asia. Indeed, continued growth in China as well as some pick-up in the US is expected to help Japan bounce back in 1H 2011.

Redefining challenges

China's official rise to become Asia's top economy takes the spotlight off Tokyo. While some Japanese elite now looks back to the era of Japan bashing with “nostalgia”, others found a new opportunity to help redefine Japan's image as No. 3. I well recall a recent Asian Wall Street Journal write-up on the book “Do We Have to be No. 1?” by Renho (a ruling-party politician) who suggested that Japanese should take comfort in the notion that Japan need not be a leader in everything (or anything) to be deemed successful.

Her notion of Japan as a centre of creativity and innovation (e.g. hybrid cars, 3-D video games), in contrast to its image 30 years ago as a copycat and later, outperformed the originals with excellent design, manufacturing and craftsmanship. That label is now passed-on to China. It's a matter of quality over quantity: “Japan is still a wealthy nation in many sense of the word.”

China continues to grapple with challenges in achieving rapid, widely-shared and sustainable growth. Meanwhile, the rest of the world must learn to adjust to China's growing impact. In the aftermath of the global crisis, however, it is a rising China that feels time is on its side. Something rather Chinese considering its 6,000 odd years of history.

Like it or not, US & China's economies are indeed deeply enmeshed - not at all a zero-sum game. To many Chinese (most are cool pragmatists), US will retain unchallengeable global power for the next generation, at least - given US capacity to adjust, innovate and restore its dominance. In the meantime, Chinese attitudes have also changed in a world as it sees it today. There are already indications that the young are growing impatient and increasingly ignoring the advice of Deng Xiaoping (architect of modern China) to “hide our capacities; bide our timenever claim leadership.” China still has much to do just to keep pace with the people's aspirations for higher incomes and higher living standards.

More to life than money

I first met Simon Kuznets at Harvard in the summer of '69 (won the Nobel Prize in economics two years later). A small but impressive man with piercing eyes, he educated me with rare insights into development economics. Also taught me there is more to life than money: “The welfare of a nation can scarcely be inferred from a measure of national income.” He should know - he invented national accounts and built them for the US. So he knew their limits. Fourty years on where Kuznets led, others have followed including Presidents Obama (US) and Sarkozy (France) and Cameron (Britain Prime Minister).

Cameron sums it best: “we need to look for alternative measures that would show national progress not just by how our economy is growing, but by how our lives are improving; not just by our standard of living, but by our quality of life.”

In the 60s, Robert Kennedy criticised GDP as measuring everything (including pollution, cigarette advertising, napalm & nuclear warheads) “except that which makes life worthwhile (the arts, wit, wisdom, compassion).”
Similar concerns underpinned the 2008 Commission on the measurement of economic performance and social progress set-up by Sarkozy and led by Nobel laureates Stiglitz and Sen.

It concluded that the level of GDP per capita was far from the best measure of material living standards.
They emphasised greater usage of net national income (i.e. after adjusting for depreciation of capital, including infrastructure); stress more on the household instead of economy-wide measures; showcase distribution of income and consumption; and evaluate non-market activities, including leisure.

The second stage is to combine new measures of wellbeing (health, education, governance, environmental sustainability, and subjective measures of quality of life) into a single summary measure. The challenge remains how to summarise overall well-being using a simple set of indicators that most can understand and use.

Pursuit of happiness

The trouble is people do quite poorly at predicting what makes them happy. They focus too much on initial responses and overlook how fleeting moments of pleasure are, leaving them no happier than before. Granted many studies have shown that wealthier nations tend to be happier than poorer ones; and rich people appear more satisfied than the less affluent. Yet, other studies on the US and South Korea suggest people are no happier than they were 50 years ago despite sharp rises in income per capita.

A recent Canadian study concluded the happiest people reside in the poorest provinces (Nova Scotia), while those in the richest (British Columbia) were among the least happy. Since happiness is what people finally want and wealth is only a means towards this end, Prof. D. Bok (former Harvard President) made it known “the primacy now accorded to economic growth would appear to be a mistake.”

Based on latest research findings, two conclusions have emerged: (i) things that bring enduring satisfaction for individuals are also good for most others (e.g. helping others, close relationships); (ii) experiences that bring lasting happiness do not feature as priority in government (e.g. medical afflictions, such as chronic pain, depression, sleep disorders, give vast relief to sufferers once treated, but such people are often under-served in hospitals).

But are happiness research really reliable enough as inputs for public policy? For sure, people who claim to be happy tend to live longer, are less prune to commit suicide, don't abuse drugs, get promoted more often and enjoy good friends. Their assessment of their own well-being lines-up rather well with the views of friends and family. Researchers found that answers to questions about their well-being seem to correspond fairly well to more objective evidence.

Be that as it may, it's still premature to initiate new bold policies on happiness based on research alone. Nevertheless, they can be useful in assigning priorities or identifying new possibilities for public intervention. At the very least, like Britain and France, governments should collect and publish regular data on trends in the well-being of citizens. Perhaps, public officials may even use these research insights as a basis for informed decisions. Surely, you can't go wrong with prioritising happiness.

Former banker, Dr Lin is a Harvard educated economist and a British Chartered Scientist who now spends time writing, teaching & promoting the public interest. Feedback is most welcome; email: starbizweek@thestar.com.my.

Friday, 25 February 2011

Tapping the Innovative Masses




Where does most product innovation come from? You might look for it in the R&D units of consumer-product manufacturers, but you'd be better off checking the basement workshop of your next-door neighbor. In a survey conducted in the U.K. last year, MIT's Eric von Hippel and colleagues found evidence that that the amount of money consumers spent tweaking products dwarfed the R&D outlays by all British consumer-product firms combined. David Talbot, Technology Review's chief correspondent, recently asked von Hippel, a professor of technological innovation at the Sloan School of Management, what lessons he gleaned from the survey on how companies can recognize and tap the power of user innovation.

TR: You surveyed 1,173 U.K. adults about their product-tinkering and inventive habits. What did you find?

Von Hippel: We found that 6.2 percent—representing 2.9 million people, or two orders of magnitude more than are employed as product developers in the U.K.—created or modified consumer products over the past three years and spent 2.3 billion pounds per year, more than double what the U.K. firms spent on consumer-product R&D.

What sorts of things were they doing?
 
Our surveyors found people who reprogrammed their washing machines to create a spin-only cycle, modified dog bowls so they wouldn't slide around the floor when the dog ate, built treetop trimmers based on a fishing rod and line, and reprogrammed their GPS gadgets for better usability.

We all know people who are tinkerers. What's new in your findings?

What's remarkable is the scale and scope of it, and that it's been unrecognized. Basically, nobody ever expected that consumers innovate. It's not in economic theory. It's not in policymaking. The traditional model that has been in place since 1934 [the economist Joseph A. Schumpeter published The Theory of Economic Development that year] is that producers are the innovators. Schumpeter even argued that producers, by what they offer, create user needs. Because there was an assumption that producers were innovators, nobody looked at individual consumers to see if they innovated. Now that we've taken a look, we find out it's twice as large as producer innovation in consumer categories.

Aren't companies already adopting these kinds of user innovations?

The normal method for innovating in a firm is to do market research in the target market, and then do in-house product development. The problem is that market researchers often disregard solutions contained in what users told them. If users said "I came up with a better way to do X," market research would convert that into "So-and-so needs a better way to do X," and ignore the user-developed solution. After all, they would think, "It's R&D's job—not the consumers' job—to find the solution."

That sounds like something from a Dilbert cartoon.

Well, yes, I guess it does have that entertainingly perverse quality.

Besides your survey, what other evidence has emerged for broad user innovation?


The Internet has made user innovation much more visible. You might know privately about your Uncle Joe modifying something in his basement. But when you start to see consumer innovation on the Web—on sites [about topics] ranging from software improvements to John Deere garden-tractor hacks—then it starts to strike you as a category.

Why do companies ignore this?


For many years it has been very difficult to convince people of the increasing importance of new product and service development by users serving their own needs. Part of the reason is that the ongoing shift from producer to user innovation is also a paradigm shift. User innovation does not fit into the traditional, producer-centered paradigm. Until people understand the new paradigm, even though user innovation is in plain sight, it can be invisible to them.

So how can companies understand this trend and know where to look for good ideas?


The key take-home is that they should look for innovators in the leading edge of markets, instead of ordinary consumers. In other words, if you have someone who has an intense need today for something, those are the ones who will innovate. Tim Berners-Lee was at CERN and had an intense need for networking. So he created the World Wide Web. Microsoft didn't think people had this need, because they served average consumers.

 Once companies have found somebody's solution, what comes next?


You have to be open to those outside solutions, which R&D often isn't. Not only do you have to change market research processes—and look at the outliers, the leading edge—but you have to then adapt R&D processes to build upon user-developed solutions rather than starting from scratch. I have a free, how-to-do-it book on my website explaining how to implement lead-user innovation processes for any who are interested.

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