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Thursday, 14 February 2013

Ad strategy wins sweethearts

Proposa l placement: Xteven and Rachel looking through The Star.

IPOH: A 29-year-old company manager proposed to his sweetheart by declaring his love through a newspaper advertisement.

Xteven Teoh Hoe Seong (sic), from Gunung Rapat here, said he got the idea after finding out that one could place an advertisement in the Celebrations page in The Star.

Teoh, who works in Shah Alam, Selangor, said he believed the advertisement was more romantic than going down on bended knee to propose to the love of his life, Rachel Choo Lai Ying.

Teoh and Choo, 27, who have been courting for nine years, will marry on Sept 15. They first met when they were cadets with St John Ambulance in their respective schools.

“About three years ago, we broke up for about six months due to some misunderstanding, but deep down we knew we were made for each other and got back together.

“At that time she was studying in Australia, and during the mooncake festival I sent her four pieces, ” he said here yesterday.

On Feb 10, the Sunday Star published Teoh's advertisement with the couple's photograph and his proposal to Choo: “Will you marry me? Let me take care of you for the rest of our life.”

Teoh also made a short video-clip on his Facebook page declaring his love for her.

The clip starts with Teoh coming up with the words “Most of the Chinese newspaper companies are shut, and the only newspaper I can find in 7-11 is The Star, so go to page 47 and Rachel Choo you will find this” (referring to the ad).

Choo, a sales executive working in Puchong, Selangor, said she was shocked to see the advertisement in The Star.

“I was a bit suspicious when a few friends persuaded me to look out for an advertisement. After flipping page after page, I saw the ad. I was so touched by the proposal that I immediately said Yes',” said Choo who is from First Garden, near here.


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