Internet Makes Us Smarter & Stupider!

Stephanie Pappas, LiveScience Senior Writer

What does a tech-savvy brain look like?
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Will constant access to the Internet make today's young people brilliant multitaskers or shallow, screen-bound hermits? A new opinion poll finds that technology experts believe the answer is "all of the above."

According to a new survey of 1,021 technology experts and critics, hyperconnectivity is a mixed bag. Fifty-five percent of those surveyed agreed that the Internet has wired the under-35 crowd differently, and that this rewiring is a good thing, stimulating multitasking talent and an ability to find relevant information fast online. But 42 percent of experts believe that the hyperconnected brain is shallow, with an unhealthy dependence on the Internet and mobile devices.

"Short attention spans resulting from quick interactions will be detrimental to focusing on the harder problems, and we will probably see a stagnation in many areas: technology, even social venues such as literature," Alvaro Retana, a technologist at HP, responded in the survey. "The people who will strive and lead the charge will be the ones able to disconnect themselves to focus."

Dire predictions

According to the Elon University Imagining the Internet Center and the Pew Internet Project, which conducted the survey, the technology expert split is closer to 50-50 on whether the rise of the Internet is a boon or a bane. Many people who responded that Internet-savvy Generation Y is at a mental advantage tempered that opinion with warnings about the dark side of connectedness. [10 Facts About the Teen Brain]

"While they said access to people and information is intensely improved in the mobile Internet age, they added that they are already witnessing deficiencies in younger people's abilities to focus their attention, be patient and think deeply," Janna Anderson, director of Elon's Imagining the Internet Center and a co-author of the report detailing the findings, said in a statement. "Some expressed concerns that trends are leading to a future in which most people are shallow consumers of information, and several mentioned Orwell's '1984.'"

George Orwell's 1949 book described a dystopian society where information was strictly controlled. One respondent who mentioned the book was Paul Gardner-Stephen, a telecommunications fellow at Flinders University.

"[C]entralized powers that can control access to the Internet will be able to significantly control future generations," Gardner-Stephen wrote. "It will be much as in Orwell's '1984', where control was achieved by using language to shape and limit thought, so future regimes may use control of access to the Internet to shape and limit thought."

Online optimism

Many experts praised the talents needed to navigate the Internet, however, and suggested that people who have grown up connected will blossom.

"There is no doubt that brains are being rewired," wrote danah boyd, a senior researcher at Microsoft Research. "The techniques and mechanisms to engage in rapid-fire attention shifting will be extremely useful for the creative class."

Other experts said that the use of the Internet as an "external brain" where facts are stored frees up space for mental processes beyond memorization. [Best Social Networking Sites Online]

"The replacement of memorization by analysis will be the biggest boon to society since the coming of mass literacy in the late 19th to early 20th century," wrote Paul Jones, a new media expert at the University of North Carolina, Chapel Hill.

While there was disagreement about the benefits and costs of an increasingly important Internet, experts were agreed that certain skills and talents would be important for future generations online. Among those were the ability to cooperate to solve problems, also known as crowd-sourcing; the ability to effectively search for information; the ability to synthesize information from many sources; the ability to concentrate; and the ability to filter useful information from the digital "noise" of the Internet.

"There is a palpable concern among these experts that new social and economic divisions will emerge as those who are motivated and well-schooled reap rewards that are not matched by those who fail to master new media and tech literacies," said report co-author Lee Rainie, director of the Pew Research Center's Internet & American Life Project. "They called for reinvention of public education to teach those skills and help learners avoid some of the obvious pitfalls of a hyperconnected lifestyle.”

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Think before you "Like" on Facebook

Corporations are engaging in a social media arms race

 
By Chris Taylor Annie Scranton has a little problem.

The founder and president of New York City's Pace Public Relations is a successful and sober-minded individual, but when it comes to this one thing, she has a definite compulsion. It's the "Like" button on Facebook -- she just can't stop clicking it.

"I'm totally obsessed with it," says the 31 year old. "Just like a lot of people I know. My friends and I call it 'Like-Bombing', where you go online and like everything."

So it's a good thing for serial "Likers" like Scranton that there are more and more rewards for consumers who click that button.

Hotel chain Marriott, for instance, is currently offering prizes totaling 10 million reward points for those who Like its Facebook pages, including two grand prizes of a million points each.

Think of it as a social-media arms race among corporations, to see which can amass the greatest number of online followers.

"It's become a real competition between companies to grow the size of that number, and to have more fans than your rivals," says Matt Simpson, marketing director for Phoenix-based Bulbstorm, which develops social-media apps for companies such as NBC and World Wrestling Entertainment.

"Over the last year, we've been seeing more and more of it, and it's been driven largely by promotional applications like sweepstakes."



PROMOTIONS AND LIST BUILDING

If you "Liked" Toys 'R Us before Thanksgiving, for instance, you got a shot at a limo ride, a $1,000 shopping spree, and exclusive store access before its doors opened for Black Friday sales.

Travel site Expedia, meanwhile, hosted a 'FriendTrips' sweepstakes for those who Liked its Facebook page, offering voyages to one of 13 different destinations.

As a result, in the third quarter of this year, an average of 100 million "Like" buttons were being clicked on Facebook every day. That's double the amount of liking going on, compared with the same period last year.

Corporations are doing this for a reason, of course. They're building marketing lists, they're aiming to boost sales, and they're planting themselves in users' news feeds.

When Coca-Cola has more than 36 million Likes, and Disney has more than 29 million, they've assembled a ready-made audience that can be tapped at any time.

And here's a little secret: While companies are certainly happy to have you as a fan, what they're really interested in isn't you; it's your friends.

Because if you officially Like Starbucks, your friends see that you've liked Starbucks, and they become more likely to spend there as well.

"Friends of fans represent a much larger set of consumers than the brand's own fans," says Elisabeth Diana, Facebook's manager of corporate communications. "In fact they're 81 times the size of the actual fan base, so Likes are a way to reach those people as well."

The promotional pushes seem to be paying off.

Expedia's FriendTrips campaign, for instance, garnered 900,000 new Likes for the company. And while Marriott's contest is ongoing until the end of the year, its new Marriott Rewards Facebook page has already gone from zero to more than 170,000 Likes.

"We've surpassed all other hotel rewards programs in under three weeks," says Michelle Lapierre, Marriott's senior director of customer relationship marketing, taking a slap at rivals Hilton, Starwood and Hyatt.

LIKING, PHASE TWO

Of course, once you have an army of online followers, that's not the end of the marketing road. Then there's the question of what to do with them all.

That's why companies are now proceeding to Phase Two of the Like operation: Figuring out how to engage and entertain consumers on an ongoing basis, with a flurry of polls and quizzes and games.

"Collecting Likes by giving away prizes is a great way to build a fan base, but it's not the be-all and end-all of Facebook marketing," says Bulbstorm's Simpson, who himself won a 10-day trip to Hawaii from just such an online promotion.

"Savvy brands are starting to focus on things with more entertainment value, to keep you around longer than the seven seconds it takes to fill out a form."

Beware, though, that Liking something publicly makes companies keenly interested in who you are and where you're surfing.

Not only that, but Facebook is rolling out so-called 'Sponsored Stories' of such activity. In other words, if you officially like Target's Facebook page, your friend Jim might get a Sponsored Story in his news feed announcing that thrilling development.

So if you're uncomfortable with your personal business being public, then maybe Like-Bombing isn't your best online strategy.

"Facebook 'Like' buttons are increasing in prevalence across the Web, raising serious privacy concerns for those who value the privacy of their online reading habits," says Rainey Reitman, activism director for the San Francisco-based Electronic Frontier Foundation.

"This collection of information about one's Web browsing habits may violate many users' expectations of privacy. Our reading habits can be incredibly sensitive, and Facebook has a long history of playing fast and loose with user privacy."

Facebook reached a settlement with the Federal Trade Commission in November, agreeing to get users' permission before altering privacy settings and submitting to independent privacy audits for the next 20 years.

As for Pace's Annie Scranton, though, she has no plans to rein in her Like campaign - especially since it's brought her a number of new business prospects. So if you get Liked by her, don't be all that surprised.

"My business is inextricably linked to social media, so if I wasn't constantly Liking things, my clients wouldn't be happy," she says. "Even when I'm working, I'm on Facebook all day long. You can never do enough Liking."

(Editing by Jilian Mincer and Linda Stern)
(The author is a Reuters columnist. The opinions expressed are his own.) 

Yes, Facebook addicts, must get out to socialize more!

 

Facebook addicts should get out and socialise more

The Star/Asia News Network

WITH every new level of technology comes a corresponding wave of casualties.

From theft victims careless with their bank ATM cards to gullible folk cheated in online scams, the story is familiar enough.

So today we see the rise of Facebook addicts. The fact that this involves victims without criminal perpetrators does not make it any less serious.

Facebook addiction has been known to affect the psychological and physical health of its victims.

It also affects the personal relationships that victims had, or might have had, with others around them.

It is therefore a personal, domestic and social problem. The affliction is universally acknowledged by health professionals who have dubbed it Facebook Addiction Disorder (FAD).

It is compulsive, invasive of one's personal life, distorts priorities, damages one's capacity to relate to others around them and disorientates one to reality.

There are withdrawal symptoms, pangs of “cold turkey” and it is all downright senseless and wasteful.
How can it then be addressed effectively?

Relying on addicts to stop their addiction is not going to work. Neither will legislation, since Facebook can all too easily be accessed through computers or smartphones.

With children and young adults, FAD is particularly pernicious because it eats away at their health in their formative years.

Yet, it is with young addicts that the problem is perhaps easier to avoid with prudent parental intervention.

Adults as parents or guardians therefore have a responsibility to ensure that those under their care do not fall victim to FAD. And as adults anyway, with or without others under their care, they need to set an example by not falling victim themselves.

If push comes to shove, there is always the off switch.

For Malaysians to “have the most Facebook friends in the world” may at first sound gratifying, but in reality it is a condition ridden with problems and liabilities.

The best friends tend to be those you encounter in the flesh. A “friend” in cyberspace may be very unreal, whether as a notional friend of a friend, a fictional character, or even a predator.

If Malaysians have the most virtual friends in the world, it may well be that we have the least real friends in the world. And that would be another tragedy in itself.



Hi, I was a Facebook addict

I REFER to “Hooked on FB”  (Jan 20), on Facebook Addicton Disorder (FAD), and agree with Dr Nivashinie Mohan’s statement that people with this disorder “continue to go undetected because most addicts do not realise or admit they have a problem”.

If there had been a circle of addicts on the floor at the FAD forum, I would have introduced myself and said: “Hello everyone, I was a Facebook addict”.

When I decided to navigate to the “deactivate account” button last December, I thought I was making the hardest decision I would ever make, having been a Facebook member since 2006.

I did not have hundreds and thousands of friends (most of whom we ignore anyway and just concentrate on the five to ten so-called friends), but it was the excitement of waking up every morning literally dying to know what the rest of the world was up to.

I was an active lurker looking into my friends’ beautifully edited photos of where they went on holiday, what they cooked for their children last night, friends updating their status every five minutes (as if having a huge following on Twitter wasn’t enough) somebody’s wedding, graduation and etc.

After a while, I felt funny. Why is this so important? Why can’t we call, visit or text each other instead? Wouldn’t this be more intimate, more humanly possible to touch base sans the social network?

Aren’t we concerned about the security of our information over the Internet? A paedophile would have a field day ogling at our children’s profiles and the repercussions would be devastating.

And aren’t political and racial updates overly nauseating?

Don’t make me start with friends who actually upload positive thoughts by the dozen until you actually think they are really closet pessimists who crave attention (yes, that is yet another disorder).

Then again, self realisation is the best way to overcome any disorder, and admitting it is the next step to get oneself out of the problem. Who knows, maybe FAD sufferers may get help from support groups or toll free numbers in future.

To each his own, as the old saying goes.

For the majority, it is necessary to maintain one’s Facebook account as it is a vital part of one’s life and we are, as long as we are the ones in control.

For the minority, like me, we choose not to be the norm and will find other alternative communicating routes to get our messages across.

SUZLENE ZAKARIAH,
Seri Kembangan.

Have clear policy on FB for workers 

Bosses must devise solutions to deal with this IT challenge!

I WOULD like to share my opinion in relation to “Bosses face problem with workers wasting time on FB” (The Star, Jan 20). The use of social networking websites and its easy accessibility has posed a lot more challenges and problems to the employer than has been pointed out.

Social network, depending on the nature of the work, can be good or bad for productivity. For some it’s one of the most cost and time effective way to promote and achieve sales targets.

Some government agencies and NGOs use it in their work to reach more people and to better know their stakeholders.

For those who work long hours or are on the graveyard shift and are detached from family and friends, it may help reduce stress.

Social networking can be a recruitment tool. Some employers and recruitment agents use it to do background checks on employees.

On the converse, it can severely affect productivity as employees waste countless hours on social networking. When done in the office, it increases unwarranted Internet traffic and slows down office network speed.

A major issue which has got a lot of attention globally is employees making statements about their employers that are considered negative by the employer.

While statements which tend to lower the reputation of the employer in public can be considered libel, it is more complicated when it comes to employment relationships. There are two schools of thought.

In the UK, the employment tribunal upheld a decision by Apple to sack an employee for posting on Facebook his displeasure about his iPhone and various aspects of his company even though his remarks only reached certain people due to the privacy settings.

In the US, the National Labour Relations Board (NLRB) came to an opposite conclusion and found illegal a company’s decision to fire an employee based on disparaging remarks about her employer and on a work place incident she sent from her home computer 
.
I feel the UK approach is better. A negative statement by an employee can severely affect the employer. The company’s reputation is at stake, and it may affect the employer’s business goodwill and profits. Some job seekers might shun the company purely based on hearsay.

And, in a more sinister way, social networking can be used to disrupt industrial harmony by organising illegal strikes to cripple an entire industry and bring down the economy.

I don’t feel that a strict policy on social networking may discourage young ones from joining a particular company.

The main concern for the working young, or everyone for that matter, is the pay and benefits, and of course job satisfaction.

An employee frequently using social network at work should face disciplinary action to serve as a reminder to the perpetrator and to show others how serious the employer views such complacency.

And of course for the company to take disciplinary action it has to have rules to begin with. As long as there are no sanctions, employees will continually flout company rules and slack.

But again some might argue that it may not always be practical in real life as the world and society are addicted to social networking.

Some young employees, fresh to the working world, have no clue on responsible working etiquette and may think that employers don’t mind them engaging in social networking during work hours.

It is important that a clear policy is drawn up by the employers and brought to the attention of employees on how the company feels about it and how it affects them.

The responsibility of discipline at work does not start with the HR/IR practitioners. Our education system should have an active role in educating and shaping young ones who will be joining the work force one day.

Not only institutes of higher education like colleges and universities but schools as well should inculcate responsible work etiquette which includes being on the social network during work hours, among other things. Sadly, this is lacking.

While it is almost impossible to prevent employees from accessing social network sites, as it can be easily accessed through their smart phones, both employers and capable HR/IR practitioners have to come up with proper solutions to deal with whatever challenges advancement of technology throws at them.

JOHN MARK,Segamat.

Related post: 
You addicted to Facebook ?

You addicted to Facebook ?

Hooked on Facebook

By P. ARUNA aruna@thestar.com.my

PETALING JAYA: If you prefer to interact on Facebook rather than have a normal conversation, you could be suffering from a psychological disorder, an expert warned.

Gleneagles Hospital Kuala Lumpur neuro-psychologist Dr Nivashinie Mohan said that Facebook Addiction Disorder (FAD) continues to go undetected because most addicts do not realise or want to admit that they have a problem.

With Malaysians spending more hours and having the most number of friends on Facebook, many had become addicted to it, she said.



“A lot of people do not see it as a real problem because they don't think it is as harmful as addiction to tobacco or drugs.

“But it is a problem that needs to be treated like any other addiction that prevents you from going on with your daily activities,” she said, adding that the disorder could cause anxiety and depression.

The disorder term FAD was coined by American psychologists to describe the addiction to Facebook.

Dr Nivashinie said that Facebook addicts had difficulty carrying on a normal conversation with people as they preferred to “poke”, “like” or comment on what their friends posted on the website.

She said the addicts felt the need to be connected to their Facebook friends all the time.

“They fear that they may miss out on something important if they don't constantly check the website,” she added.

On average, Dr Nivashinie said people spent about an hour each day on the website.

“But if you are cancelling plans with friends and family so you can spend the time on Facebook, it is a clear sign that you are addicted,” she said.

She added that addicts usually lost interest in school or were not productive at work because they were constantly on the website.

Stressing that the problem could be very serious, she said: “Sometimes these addicts don't even enjoy logging on to Facebook. They just feel they have to.

“Some people even break into cold sweat at the thought of not going on Facebook for a day or two. And they feel depressed when nobody communicates with them or responds to something they posted on the website.”

To overcome the disorder, she said addicts must first acknowledge that they have a problem.

“It may not be possible for them to quit Facebook immediately or completely,” Dr Nivashinie said. “They can begin by reducing and limiting the hours they spend on the website daily.”



Disconnected from real life

By WONG PEK MEI pekmei@thestar.com.my

PETALING JAYA: Social networking can be addictive and stunt personal interaction, say experts.

People frequent websites like Facebook due to easy access via mobile devices, but “such convenience is distracting people from having real social interaction with another human being”, said psychologist and counsellor Adnan Omar.

“For example, a couple missed an opportunity to have true interaction with each other by going out for dinner, only to be surfing the Net or checking e-mail on their mobile devices,” he told The Star recently.

It was reported on Jan 10 that a nationwide study showed that Malaysian mobile web users on average spend 20% of their time on social media like Facebook and Twitter, 18% on music or videos, 17% on playing games, 14% on searches for general information and 13% on e-mail.

Clueless condition: Many Malaysians may not be aware that they have Facebook Addiction Disorder.

 

Adnan was concerned that society might lose its ability to connect with the people within.
“We may know people in Russia but we do not know our own neighbours although they are just one wall away,” he said.

“If you're spending more than 25 hours per week social networking for other than work or academic reasons, you're addicted to it. It does not help that the Internet is readily available and you don't have to turn it off.”

Adnan said addicts had the urge to check their phone constantly and felt “empty deep inside” if they did not do so.

“When people post their pictures and updates, they are waiting for compliments to make them feel fulfilled. The other reason is that they need to kill time and would feel useless or uncomfortable if they do not do anything.

“Technology creates activities but not necessarily productivity although it makes us feel that way,” Adnan said.

Psychologist Dr Goh Chee Leong said the phone has become an important companion for “in between” times like when a person is waiting for someone.

The dean of HELP University College's Behavioural Sciences Faculty said people who often network generally have an active social life although “there are extreme cases”.

Facebook takes over mind and body

PETALING JAYA: Facebook addict Lim said her life now revolves around the social networking website.

Lim, who is in her 50s, admitted to a psychologist that she no longer had normal conversations with her family as most of her free time was spent in front of the computer.

She said she was addicted to Facebook games “Farmville” and “Baking Life” and would plan her daily activities around the website.

Lim said she would start her virtual “crop planting” or “baking” in the morning before work to make sure that it was completed in time for her to resume the game during lunch break.

“I have not had a good night's sleep in a long time as I can't log off until the wee hours of the morning,” she said.

Another addict, who wanted to be known only as Satish, said he logged on to Facebook every half hour.
“If I can't go on Facebook for some reason, I feel uneasy and can't concentrate on my work,” said the 30-year-old engineer.

His addiction became worse after he bought a smartphone.

Bosses face problem with workers wasting time on FB

PETALING JAYA: Employers are increasingly faced with the problem of employees wasting their time on Facebook and other social networking websites during office hours.

“Many companies have blocked their employees from accessing Facebook in the office, but this measure is not always effective as many of them can still access the website on their smartphones,” said Malaysian Employers Federation executive director Shamsuddin Bardan.

Although most employers wanted to stop employees from chatting or playing games online, he noted that companies in fields such as entertainment and media needed to access the social websites to keep up with the latest trends and news.

How the problem of time-wasting on websites was handled depended on “the nature of business” of the companies concerned, said Shamsuddin.

He added that young people might not be interested in working for companies which were too strict and did not allow them to log on to Facebook.

MCA Public Services and Complaints Department head Datuk Michael Chong said that Facebook users were “inviting trouble” if they constantly updated their status with information on their whereabouts and what they were doing.

“There are young girls who even update their status to say that they are going to take a bath,” he said.

He added that 14 female Facebook users had reported to the department that they were cheated and blackmailed last year.

5 social network predictions for 2012; Google+ surpasses 62 million users, May Top 400 million Members by End-2012

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5 social network predictions for 2012

by Rafe Needleman

Facebook is the power hitter in social networking today, and is likely to drive the most activity and a fair share of the innovation in social networking in 2012. But it's not the only company driving things forward.

That puppy is about to get very, very rich.(Credit: James Martin/CNET)

Here's are five ways social networking is likely to play out in the coming year.

1. Mobile social networking means good news for new social startups
In the U.S., the majority of consumers will soon have smartphones (Neilsen puts the figure at 44% today). Smartphones are about the most import

Smartphones know where you are, who your friends are, who's nearby, and soon thanks to NFC, they'll know what you're buying and where. They are the key element of the next, mobile phase is social networking.

Facebook is serious about mobile social networking, but it is not the leader in this space in terms of design or technology. Smaller companies, like Path and Milk (with its first app, Oink) are coming out with new takes on mobile interaction. Square could play in this economy as well. All these services will likely use Facebook's network to put people or businesses or in touch with each other in new ways. More specialized mobile networks (really riders on top of Facebook) will appear next year.

2. Twitter makes big impact with brand marketers
While Twitter's new brand pages won't eat into big advertising or marketing budgets in 2012, the new business-friendly features will make an impact. Twitter is a highly effective platform for spreading brand messages via consumer/fans, and it doesn't take much to create an effective Twitter-based campaign.

While Facebook is still the most important and best social vehicle for marketing, Twitter will matter a lot in 2012 due to its simplicity and effectiveness.

You won't see a Super Bowl ad in 2012 without a Twitter tag on it.



3. Social Networking will tell the tale for the 2012 presidential election
We have seen how social feedback and link-sharing can bomb a presidential campaign: the YouTube and Web reaction to Rick Perry's "Strong" ad. And in 2008 the MoveOn group might have made the critical difference in the Obama campaign.

In 2012, the major political campaigns will be even more dependent on social networks, possibly to the extent that effective social campaigns will be more important than broad-stroke and increasingly expensive TV ads. Certainly, no candidate will be able to succeed without a strong following on each of the major social networks.

4. Google+ remains a critical success but a consumer flop
Google+ has a lot of good features, but it needs much more than that to take on Facebook and Twitter. Even Google's tacit promotion of Google+ on its other services and toolbars won't be enough to make it part of the daily diet of social networks for the hundreds of millions of users that Facebook has in its thrall.

Google+ also doesn't have enough muscle to be a big player as a branding tool, compared to Facebook and Twitter.

Even inside Google, we hear, employees don't use it very much.

So, the prediction? Google won't kill Google+, not after its failures with Orkut, Buzz, and Wave. The company will continue to blend Google+ into its other offerings, in particular GMail, Picasa Web, and its search result pages. But few people in the real world, if any, will switch over from Facebook to Google+.
The smart thing for Google? Buy Pinterest. But this is a predictions story, not an advice column.

5. Facebook and Yelp: Social network IPOs do well
For all the bad-mouthing of the Zynga IPO, it's not doing all that badly. As of this writing, it's down 5% from its offering price, and the stock has only be trading since December 16.

In other words, the stock wasn't priced crazy-high nor crazy-low, and if it doesn't drop much further, its middling out-of-the-gate performance will be unlikely to cool the ardor for social network stock offerings in 2012. Facebook and Zynga are two sides of a coin in the social network business. The one's success fortifies the other.

2012 will be a watershed year for startup IPOs. Facebook is set to go public in 2012, as is Yelp.

Interest in Facebook stock will be high as the company nears its IPO. The fire for this one will be stoked by the press, by politicians holding it up as an example of American technological and economic prowess, and of course by underwriters. From a financial perspective, it's far too early to tell if the IPO itself will be aptly priced. But Facebook's influence is growing, the company is making a lot of money, and a successful IPO will be good news for every social company out there. The forces are lining up to make sure this IPO is incredibly well-orchestrated, and successful in the right ways: that is, it pops when it goes public, but not too much.

Rafe Needleman

Rafe reviews mobile apps and products for fun, and picks startups apart when he gets bored. He has evaluated thousands of new companies, most of which have since gone out of business. Feeling lucky? Send pitches to rafe@cnet.com. And watch Rafe's tech issues podcast, Reporters' Roundtable, every Friday.

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Google+ May Top 400 million Members by End-2012

'Google+ is for finding, and talking with, the people who are interested in the same thing you are,' says tech blogger Robert Scoble, and as such may represent a refreshing break from Facebook for some. (JG Image)

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Google is adding 625,000 new users a day to the Google+ social-networking service, which may total 400 million members by the end of next year, according to independent analysis of its growth. 

The site’s popularity has accelerated in recent weeks, with almost a quarter of its total user base joining in December alone, said Paul B. Allen, the founder of Ancestry.com, who tracks the numbers as Google+’s “unofficial statistician.”

Google, the world’s largest Internet-search company, aims to challenge the social-networking supremacy of Facebook, a site with more than 800 million members. Google+, which lets users organize their friends in circles, was introduced earlier this year as a test project and then opened up to the general public in September.

Google+ may be benefiting from the popularity of Google’s Android mobile operating system, which makes it easy to sign up. As the service gains traction, more people will invite family and friends to join, further accelerating its growth, Allen said in a Google+ posting. He works at FamilyLink.com, a company he helped start in 2006.

Katie Watson, a Google spokeswoman, declined to discuss the current user numbers. The company last gave an update during its October earnings conference call, when Google+ had more than 40 million users. 

Bloomberg

Google+ surpasses 62 million users

by Lance Whitney

Google+ has captured more than 62 million users, at least according to one "unofficial" count.

Chiming in with his own Google+ post yesterday, Ancestry.com co-founder and Google+ unofficial statistician Paul Allen reported the latest numbers as of December 27.

Running queries on different surnames to gauge the number of total users, Allen and his team found a surge in daily signups over the past several weeks. Around 625,000 new users have been hopping aboard the social network each day, which means almost a quarter of all Google+ users joined in December alone.

Assuming that rate continues, Allen's crystal ball sees Google+ hitting 100 million users on February 25, 200 million on August 3, and 293 million by the end of 2012. But can Google maintain and even increase that growth rate? Allen believes so.

Related stories

• Google+ users up 30 percent since going public?
• Google adds Google+ brand pages to search results
• New Google+ features: Customize your streams, and more
• Ads show how Google+ is desperate for real people

"I expect the growth to continue to accelerate," Allen said. "Google can continue to integrate Google+ into its other products and word of mouth will continue to build. Most importantly, 700,000 Android devices are activated daily and this will become a very significant source of new users for Google+. That number will also grow next year."

Google has been busy the past few months integrating Google+ into more of its products, such as its core search engine. The company has also been fine-tuning its social network by adding more features and sanding over some of the rough spots. It also unveiled its Google+ Pages in early November in an attempt to reach out to the business world.

Still, Allen's numbers alone don't paint the full picture. His team records how many people Google+ is signing up. But they don't factor in how frequently those people actually use their accounts. Data from ComScore and Experian Hitwise released this past summer showed a decline in the number of weekly visits.

More recent data from ComScore found Google+ with 65 million global visitors in November but with no clear indication how often those visitors return to the site.

And rather than just relying on word of mouth, Google realizes that it also now has to tap into the world of advertising, using such celebrities as the Muppets to promote its social network to the average user.

Lance Whitney

Lance Whitney wears a few different technology hats--journalist, Web developer, and software trainer. He's a contributing editor for Microsoft TechNet Magazine and writes for other computer publications and Web sites. Lance is a member of the CNET Blog Network, and he is not an employee of CNET.

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